1. Introduction

Reliable Wallington Pest Control ("we," "us," "our," or "the Company") is committed to protecting the privacy of visitors to our website at reliablewallingtonpestcontrol.com (the "Site"). We are a professional pest control service provider based in Wallington, New Jersey, offering residential and commercial pest management solutions including general pest control, termite control, rodent control, and attic insulation services.

This Privacy Policy describes the types of information we collect, how we use, store, and protect that information, and the choices you have regarding your personal data. By accessing or using our Site and services, you consent to the data practices described in this policy. This policy applies solely to information collected through our website and does not extend to information collected offline or through other channels.

Owner: Zeeshan Rajpoot
Effective Date: 01/08/2026

2. Information We Collect

We collect various types of information to provide and improve our pest control services. The categories of information we may collect include:

2.1 Personal Information You Provide

When you interact with our Site — such as requesting a free quote, scheduling an inspection, contacting us, or subscribing to our newsletter — we may collect:

• Full name (first and last name)
• Phone number
• Email address
• Service address and property details
• Type of pest problem or service requested
• Preferred contact times and any additional notes you provide
• Billing and payment information (processed securely through third-party payment processors; we do not store full credit card details on our servers)

2.2 Automatically Collected Information

When you visit our Site, our servers and third-party analytics tools automatically record certain technical information about your visit, including:

• IP address and approximate geographic location
• Browser type, version, and language settings
• Operating system and device type (mobile, tablet, desktop)
• Pages visited, time spent on each page, and click paths
• Referring website or search engine used to reach our Site
• Date and time of access
• Internet service provider information

2.3 Information from Cookies

We may use cookies and similar tracking technologies to enhance your browsing experience. Detailed information about our use of cookies is provided in Section 4 below.

3. How We Use Your Information

Reliable Wallington Pest Control uses the information we collect for the following legitimate business purposes:

• Service Delivery: To respond to your inquiries, provide free quotes, schedule pest control inspections and treatments, and deliver the services you request.
• Customer Support: To communicate with you regarding appointments, service updates, follow-up visits, and treatment results.
• Account Management: To create and manage customer records, service history, and warranty information.
• Marketing Communications: With your consent, to send promotional emails, seasonal pest control reminders, special offers, and newsletters about our services. You may opt out at any time.
• Website Improvement: To analyze website usage patterns, optimize user experience, and improve the content and functionality of our Site.
• Security and Fraud Prevention: To monitor for suspicious activity, protect against fraud, and ensure the security of our Site and customer data.
• Legal Compliance: To comply with applicable federal, state, and local laws, regulations, and legal processes, including responding to lawful requests from public authorities.
• Service Customization: To tailor our pest control recommendations and communications to your specific needs and property requirements.

4. Cookies

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function efficiently and to provide reporting information. Reliable Wallington Pest Control uses cookies to enhance your browsing experience, remember your preferences, and analyze how you use our Site.

4.1 Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. The website cannot function properly without these cookies.
• Preference Cookies: These cookies remember your settings and preferences, such as language or region, to provide a more personalized experience.
• Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve website performance.
• Marketing Cookies: These cookies may be used to deliver relevant advertisements and track the effectiveness of advertising campaigns.

4.2 Managing Cookies

You have the right to accept, block, or delete cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Please note that blocking certain cookies may affect the functionality and performance of our website. To learn more about managing cookies, visit www.allaboutcookies.org.

5. Google Analytics

Our website uses Google Analytics, a web analytics service offered by Google LLC ("Google"). Google Analytics uses cookies to help us analyze how visitors use our Site and understand website traffic patterns. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

We use Google Analytics with IP anonymization enabled, which means Google truncates your IP address before storing it, providing additional privacy protection. We do not combine the information collected by Google Analytics with any personally identifiable information.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on provided by Google, or by disabling cookies in your browser settings. For more information, please review Google's Privacy Policy and Google Analytics Terms of Service.

6. Google Ads & Google AdSense

Reliable Wallington Pest Control may use Google Ads and Google AdSense to display advertisements and promote our pest control services. These services allow us to reach potential customers who may be interested in our offerings. If we participate in Google AdSense or display Google ads on our website, the following disclosures apply:

6.1 Google AdSense

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the internet.

• Google may use the DoubleClick DART cookie to serve ads to our users based on their previous visits to our Site and other sites on the internet.
• Users may opt out of personalized advertising by visiting Google's Ads Settings page.
• Users may also opt out of third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

6.2 Google Ads Remarketing

We may use Google Ads remarketing to advertise our pest control services to visitors who have previously visited our website. Google remarketing uses cookies to track visitors and display relevant ads as they browse other websites. This helps us reach interested customers. You can opt out of Google's use of cookies for interest-based advertising by visiting the Google Ads Settings page.

7. Third-Party Services

We may rely on third-party services to operate our website and deliver our pest control services effectively. These third-party providers have their own privacy policies governing how they collect, use, and store your information. We are not responsible for the privacy practices of these third parties and encourage you to review their respective privacy policies.

The third-party services we may use include:

• Google Analytics and Google Ads: For website analytics and online advertising.
• Google Maps: To display our service area and office location through embedded maps.
• Email Service Providers: To send appointment confirmations, service reminders, and marketing communications.
• Payment Processors: To securely process payments for pest control services. We do not store your full credit card information.
• Customer Relationship Management (CRM) Tools: To manage customer records and service history.
• Social Media Platforms: If you interact with our social media pages (Facebook, Instagram, Twitter/X), those platforms may collect information in accordance with their own privacy policies.
• Hosting Providers: To host and maintain our website infrastructure.

These third parties may collect personal information such as your IP address, browser type, and usage data. We only share information with third parties that is necessary to provide our services or operate our website.

8. Data Security

Reliable Wallington Pest Control takes the security of your personal information seriously. We implement reasonable technical, administrative, and physical safeguards designed to protect the information we collect against unauthorized access, alteration, disclosure, or destruction.

Our security measures include:

• Secure socket layer (SSL) encryption for data transmitted between your browser and our servers.
• Restricted access to personal information, limited to authorized personnel who need the information to perform their job duties.
• Regular security assessments and updates to our systems and software.
• Secure storage of customer records in compliance with industry best practices.
• Employee training on data protection and privacy best practices.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. In the event of a data breach, we will notify affected users and relevant authorities in accordance with applicable laws.

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information. Reliable Wallington Pest Control respects your privacy rights and is committed to helping you exercise them. Your rights may include:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Rectification: You may request that we correct any inaccurate or incomplete personal information.
• Right to Erasure: You may request that we delete your personal information, subject to certain legal exceptions.
• Right to Restrict Processing: You may request that we limit the processing of your personal information in certain circumstances.
• Right to Data Portability: You may request a copy of your personal information in a structured, machine-readable format.
• Right to Object: You may object to the processing of your personal information for direct marketing or other legitimate interests.
• Right to Withdraw Consent: Where we process your information based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided in the Contact Information section below. We will respond to your request within a reasonable timeframe, typically within 30 days. Please note that we may need to verify your identity before responding to certain requests.

10. Children's Privacy

Our website and pest control services are intended for use by adults. Reliable Wallington Pest Control does not knowingly collect personal information from children under the age of 13 (or the minimum age required for consent in the relevant jurisdiction). We do not knowingly collect information from children or direct content specifically to minors.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately using the information in the Contact Information section. Upon verification, we will promptly delete such information in accordance with applicable laws, including the Children's Online Privacy Protection Act (COPPA).

11. External Links

Our website may contain links to external websites that are not operated or controlled by Reliable Wallington Pest Control. These may include links to social media platforms, partner websites, or other third-party resources. This Privacy Policy applies only to our website and does not extend to external sites.

We strongly recommend that you review the privacy policies of any third-party websites you visit. We are not responsible for the content, privacy practices, or policies of external websites. The inclusion of any link does not imply endorsement by Reliable Wallington Pest Control.

12. Changes to This Privacy Policy

Reliable Wallington Pest Control reserves the right to update or modify this Privacy Policy at any time. Changes may be necessary to reflect updates in our business practices, legal requirements, or the services we offer. When we make material changes to this policy, we will update the "Effective Date" at the top of this page and, where appropriate, provide a more prominent notice.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our website and services after any changes to this policy constitutes your acceptance of the updated terms. If you do not agree with the revised policy, please discontinue use of our website and services.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please do not hesitate to contact us. We are committed to addressing your privacy-related questions promptly and transparently.

For privacy-specific questions or to exercise your data protection rights, please email us at info@reliablewallingtonpestcontrol.com with the subject line "Privacy Policy Inquiry." We aim to respond to all privacy-related inquiries within 30 days.